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Source document· March 16, 2026

Adobe and NVIDIA Announce Strategic Partnership to Deliver the Next Generation of Firefly Models and Creative, Marketing and Agentic Workflows

View original at finance.yahoo.com
Adobe and NVIDIA Announce Strategic Partnership to Deliver the Next Generation of Firefly Models and Creative, Marketing and Agentic Workflows Adobe will use NVIDIA’s advanced computing technology and libraries to deliver the next generation of foundational Adobe Firefly models that offer best-in-class precision and co…
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  • Adobe Firefly Foundry models are commercially safe and deeply tuned with proprietary brand or franchise content, which is critical for media and entertainment studios

    60% confidence

  • Due to the non-binding nature of the agreement, there are no assurances that Adobe will successfully negotiate and execute definitive documentation with NVIDIA on favorable terms or at all

    60% confidence

  • Content creation is exploding, and partnership with NVIDIA is grounded in a shared vision to reinvent creative and marketing workflows with the power of AI

    60% confidence

  • AI is giving every industry the ability to redefine what's possible

    60% confidence

  • The partnership is taking collaboration to a new level by uniting research and engineering teams to accelerate Adobe's applications and jointly build state-of-the-art world foundation models

    60% confidence

  • NVIDIA and Adobe have partnered to push the boundaries of design and creativity for more than 20 years

    60% confidence

  • AI is transforming how marketing teams and media and entertainment studios work

    60% confidence

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Adobe and NVIDIA Announce Strategic Partnership to Deliver the Next Generation of Firefly Models and Creative, Marketing and Agentic Workflows — Source | Via News | Via News