McDonald's Value Push New Under $3 Menu And $4 Breakfast Deal
View original at finance.yahoo.comMcDonald's Value Push New Under $3 Menu And $4 Breakfast Deal Make better investment decisions with Simply Wall St's easy, visual tools that give you a competitive edge…
What we drew from this source
The claims Via News extracted from this document. We point to the source; we don't replace it.
The market has already priced in substantial long term value creation and is also reacting to shorter term pressure on the business and consumer sentiment
60% confidenceIf heavier value offers reduce restaurant level profitability, that would challenge the narrative that technology, scale and an asset light model alone are enough to offset cost pressures
60% confidenceThe company is shifting away from heavy digital couponing toward more predictable everyday pricing, with support from franchisees
60% confidenceThe degree to which customers respond to clearer everyday value, and how franchisee economics hold up under this pricing approach, are likely to be key themes to monitor in upcoming updates from the company
60% confidenceA simplified, standardized value ladder across the U.S. removes some of the complexity of digital-only discounts and makes it easier for customers to understand what they can get for a set spend
60% confidence
Data points we hold from this source
| McDonald's Corporation · stock return 30d | -7.5 percent |
| McDonald's Corporation · stock return 5y | 49.4 percent |